Performance Marketing & Analytics 6+ year partnership delivers 10× growth in customers and net new MRR, with advanced analytics capabilities
At a Glance
- • B2B SaaS | Field Service Management
- • Multi-channel: Google Ads, Bing Ads, Apple Search, Mobile App DSPs, review sites, Facebook, TikTok
- • SEO + Paid Media + Embedded Analytics partnership
- • Granular LTV:CAC by channel enabled value-based bidding
- • Predictive models for LTV and trial-to-paid conversion
10×
increase in customers
$160m
funds raised
About Jobber
Field Service Software SaaS
Jobber is an all-in-one field service management platform built for home service businesses — think lawn care, cleaning, HVAC, and contracting. The SaaS tool lets small and midsized service companies quote, schedule, dispatch, invoice, and collect payments from one place. By streamlining back-office tasks and customer interactions, Jobber helps service providers stay organized, deliver a professional experience, and scale their businesses efficiently.
The Challenge
Why Jobber contacted us
Paid performance had plateaued and there were growing concerns about whether the existing digital marketing setup could scale efficiently to meet aggressive growth targets. Challenges included tracking and attribution gaps, over-investment in low-ROI prospecting, broad brand messaging in direct response, and limited ability to compare LTV:CAC across channels to guide budget allocation.
The Solution
Full-funnel paid media
Launch & Scale Paid Acquisition
Jarrah managed multi-million dollar annual budgets across core search and social channels; refined keyword structure, tailored ad copy, and custom landing pages for higher intent traffic.
Advanced analytics & attribution
Conversion Rate Optimization
Jarrah integrated Appsflyer for app tracking, built a multi-touch attribution model, embedded into Jobber's analytics sprint cycle, and delivered granular LTV:CAC by channel for smarter investment decisions.
Predictive modelling & value-based bidding
Analytics & Tracking
We built an LTV model and integrated into Google & Bing to enable ROAS bidding; built a conversion prediction model to identify trials most likely to become paying customers and inform campaign spend.
The Results
10× growth in both customers and net new MRR.
Clear, actionable insight into LTV:CAC by channel unlocked more efficient scaling.
Scalable analytics infrastructure enabled value-based bidding and data-driven decision-making.
Sustained growth across both paid and organic acquisition channels.
12×
MRR increase
$160m
Funds raised
6 year
Partnership
Jarrah has proven to be an invaluable partner to Jobber. Their proficiency in managing paid search and providing in-depth analytics support is unmatched. They've facilitated significant growth at an exceptionally efficient pace.
Catherine Enriquez
Senior Manager, Performance Marketing, Jobber
Over our six-year partnership, Jarrah's analytical expertise and adaptability have been pivotal to our growth. They consistently evolved with our needs, ensuring we scaled efficiently through clear, data-driven decisions. More than an agency, they are a trusted partner and true expert in SaaS acquisition.
Jill Whitehead
Director of Demand Generation, Jobber
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