Meet your on-demand team of analysts, engineers, and data scientists. Here to unify, connect, and streamline all your sources of data. So you can view your funnels, channels, and customer journeys – and make data-informed decisions with confidence.

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Full funnel tracking

Connect the data dots

Get your attribution on track so you can measure what matters across users, funnels, and budgets.

Automate and integrate

Automate and integrate

Pull in data for an omnichannel measurement strategy, with reporting that’s customized, visualized, and centralized

Scale reporting

Scale reporting

From help with GA4 setups and server-side tracking, to building you a custom marketing data warehouse

Testimonials

Nick Keyko

Nick Keyko,

I have worked with the the Jarrah team in three different companies and they have never failed to deliver. At DocuSketch, Jarrah built us an end-to-end data warehouse, bringing all our marketing and product data into Big Query, connecting it and generating reports in Looker Studio. This was a revelation at the company and we finally have visibility into our marketing activities.

Rob Dawe

Rob Dawe,

Jarrah has been an invaluable partner to Vetster, seamlessly integrating with our team and delivering critical data insights. Their expertise in advanced attribution, LTV modeling, and tools like Google Analytics, Metabase, and dbt empowered us to make informed decisions and build a robust data infrastructure. Most importantly, their work directly enhanced our bottom line and strengthened our customer metrics. We highly recommend Jarrah to any growth-focused company looking to harness the power of their data.

Track every click, tap, and swipe and conversion

Full funnel tracking

Full funnel tracking

Unifying your data sources to create a full view of the customer journey from ad to conversion

Campaign tracking

Campaign tracking

Setting up events and parameters at the granularity you need for accurate ROI reporting

Auditing and strategy

Attribution

Building multi-touch models with options for incrementality testing and media mix modeling

Automation

Automation

No more manual data entry for reporting. We can automate almost anything and save you time

Cohort Modeling

Cohort Modeling

Aggregating your datasets to build and segment behavior models

LTV versus CaC reporting

LTV versus CaC reporting

Building custom pLTV models and reporting your LTV:CaC ratios at the most granular level possible

Prediction & Forecasting

Prediction & Forecasting

Collecting the right data so you can accurately correlate behaviors to intent

Analytics

Visualization and Reporting

Custom automated dashboards with a high level view and the ability to drill down to the nitty gritty details

A/B testing and experimentation.

Experimentation

From simple A/B tests to rigorous experimental design for geo lift tests, we can help you set up and measure your experiments with confidence

Connect your data today

Recent work

Architected

End-to-end data warehousing and reporting infrastructures – from scratch.

Data Warehouse Architecture
Architected

Implemented

Server-side tracking for GA4 and Google Ads for greater accuracy and loading speed.

Implemented

Predicted

Customer lifetime values for a SaaS business and sent to Google Ads in order to utilize pLTV bidding.

Predicted

Measured

Mobile app behaviors with cross-device tracking – using AppsFlyer, Branch, and Adjust.

Measured

Delivered

Self-service dashboards for reporting using Tableau, Looker Studio, Periscope and Mode Analytics.

Delivered

Unified

CRM and campaign data from GA4, Google Ads, Linkedin Ads, HubSpot.

Unified

Bringing experience from

Our team of data analysts, engineers and statisticians have experience from some of the biggest brands in the world.

eBayDeloitte.Bank of AmericaMoody'sWPPLloyds TSBFordThomson ReutersGeneral MotorsJP Morgan

Ready to solve your data challenges?

Book a no obligation discovery call today.

FAQs

How are you preparing for a cookieless future?

The cookieless future presents both challenges and opportunities. We're proactively preparing by embracing innovative analytics solutions that prioritize user privacy while maintaining marketing effectiveness. Our approach includes:

  • First-Party Data Strategy:
    We help you maximize the value of your first-party data, implementing strategies for collection, unification, and activation across your marketing channels.
  • Advanced Statistical Modeling:
    We leverage sophisticated statistical techniques, such as Marketing Mix Modeling (MMM), to understand marketing performance without relying on individual user tracking.
  • Predictive Analytics and AI:
    We utilize machine learning and AI to build predictive models based on aggregated data and first-party insights, helping you anticipate customer behavior and personalize experiences.
  • Focus on Aggregated Data and Privacy-Safe Measurement:
    We work to analyze data in aggregate and leverage privacy-safe measurement solutions so that insights can be gathered without tracking individuals.
  • Adapting to New Technologies:
    The cookieless landscape is rapidly evolving. We're committed to staying at the forefront of new technologies and methodologies, ensuring our clients are always equipped with the most effective strategies.

Our aim is to help you navigate the cookieless world with confidence, using cutting-edge analytics to drive growth while respecting user privacy.

Which industries do you work with?

We work across industries and business types. Generally we work with high growth software companies with a modern data stack. We have deep experience with B2B SaaS in particular, however, we also work with consumer companies and have clients in EdTech, Health, Home Services, Creative and Real Estate to name a few.

Do you work with dbt?

Yes, we have extensive experience working with dbt. We utilize dbt to help our clients build robust, scalable, and maintainable data transformation pipelines. Our expertise includes:

  • dbt Model Development:
    We create and manage dbt models to transform raw data into clean, well-structured datasets ready for analysis.
  • Data Quality and Testing:
    We implement rigorous data quality checks and testing frameworks within dbt to ensure data accuracy and reliability.
  • Workflow Orchestration:
    We integrate dbt into broader data workflows, orchestrating data pipelines that feed into your analytics and reporting tools.
  • Version Control and Collaboration:
    We leverage dbt's version control features to enable seamless collaboration and maintain a clear history of data transformations.

By using dbt, we help our clients streamline their data operations, improve data quality, and empower their teams to make data-driven decisions more effectively.

What attribution methodology do you recommend

Marketing attribution can be a complex area to navigate. The methodology we recommend would depend on your company’s lifecycle stage. How much money are you spending on marketing, how many channels do you advertise on and what are they, what internal resources do you have available and what is the typical customer journey to purchase are all questions we would need to answer in order to make an assessment. For more mature companies we would recommend an overarching measurement strategy where a multi-touch model (MTA) is one component along with incrementality testing and potentially a Marketing Mix Model. However for early-stage companies this is likely to be overkill and a simple MTA may suffice. We have extensive experience with all these areas and are happy to make an assessment for your company once we have done the appropriate due diligence.

Do you have experience with SaaS companies?

Yes, we have extensive experience working with SaaS companies of all sizes, from startups to established enterprises. We understand the unique challenges and opportunities that SaaS businesses face, and we're well-versed in the key metrics that drive success in the SaaS industry. Our experience includes:

  • SaaS Metrics Expertise:
    We're proficient in tracking and analyzing key SaaS metrics like Customer Acquisition Cost (CAC), Lifetime Value (LTV), Churn, Monthly Recurring Revenue (MRR), and more.
  • Growth Strategies:
    We help SaaS companies develop data-driven growth strategies, focusing on customer acquisition, activation, retention, and expansion.
  • Subscription Analytics:
    We have expertise in analyzing subscription data to understand user behavior, optimize pricing models, and reduce churn.
  • Product Analytics:
    We help SaaS companies leverage product usage data to improve user experience, identify areas for product improvement, and drive feature adoption.
  • Marketing Attribution for SaaS:
    We implement attribution models that are tailored to the complexities of the SaaS customer journey.

We're passionate about helping SaaS companies unlock the full potential of their data to drive sustainable growth and achieve their business objectives.

Is there a minimum commitment or fee?

We currently do not have a minimum commitment

What other services do you provide?

In addition to analytics we also offer performance marketing services for suitable high growth companies. We have worked with some of the fastest growing brands in Canada and the USA , managing budgets in excess of $1m per month on Google Ads, Bing Ads, Facebook and Linkedin ads. If you are interested in finding out more about these services please contact us here.